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RIT Launches Its Printing Standards Audit Certification
Last week, the Rochester Institute of Technology announced the commercial launch of its Print Standards Audit Certification, or PSA for short. The program, started by Professor Robert Chung, has been...
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Vanguard Direct in Chicago for Print Solutions Conference and Expo
Last week, Chicago hosted the 2011 Print Solutions Conference and Expo. For three days, the famous Navy Pier on Lake Michigan was home to educational seminars and exhibition booths. The overall theme...
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Vanguard Direct Attends the Direct Marketing Club of NY Luncheon
On Thursday, June 2, employees of Vanguard Direct and Utterly Orange attended a luncheon hosted by the Direct Marketing Club of New York. The event was held at the prestigious Yale Club in Midtown...
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How will Apple’s Newsstand Affect the Printing Industry?
Last week, Apple released details on its new operating systems for iOS devices and personal computers. With this came the introduction of many new and innovative features, which John Carew documented...
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Is digital printing the new standard?
As digital printing is gaining more and more popularity, we have to take a step back and think; at what point will digital become the standard for print quality? I won’t lie, I still prefer the...
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What Is On-Demand Book Publishing, and When Should We Use It?
Many of us have most likely heard the term “on-demand book publishing.” Few of us, however, understand the process and know when to use it. In the literal sense, on-demand publishing means that nothing...
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Vanguard Direct Integrates Print, Production, & Distribution
Vanguard Direct is a family-owned business that has grown dramatically since we first opened in 1976 and now employs nearly 150 people. We have remained steadfastly committed to integrity and...
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President Obama Cancels the Printing of the Federal Register
In an address to the public, posted to YouTube on June 12th, President Obama announced an end to the printing of the Federal Register. Published by the Office of the Federal Register, National Archives...
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USPS Offers 3% Discount for Using a QR Code!
By now I am sure that everyone in our industry is aware of the QR code, the small, monochromatic cube that can transform printed material into rich online multimedia content. If you aren’t, here is a...
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HP Introduces the T400 Inkjet Web Press
Back in March, HP introduced the newest addition to its line of high-speed inkjet web presses. The T400 is the first of its kind to offer a full-size web width of 42 inches. HP has again opened the...
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Variable Data Is Not a Mail Merge!
The invention of the digital press has brought marketers one of the most powerful tools since the beginning of direct mail: the ability to print variable content during the same run. Adding...
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Reinforcing What You Already Know: Make Screen Marketing as Important as...
Traditional print and print-centric design organizations (think magazines, newspapers, book publishers) have struggled to balance print- and screen-based consumption of their products. The variables...
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Borders Is Closing. Who’s to Blame: Technology or Poor Business Decisions and...
Borders announced last month that it was closing its nearly 400 stores; the reasons stated were e-reader technology and the poor economy. I contend, however, that Borders lost sight of its core...
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Pitney Bowes Offers Up a Cloud-Based Transpromo Product! Will Google Play Ball?
A few months back in my post “Transpromotional Printing: Will Google Get on Board?” I predicted that Google would develop a product that would tie in its online advertising to printed statements....
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The Last Dinosaur in the Forest Ate the Best! Do You Know Joe?
The last dinosaur in the forest ate the best! I graduated from the New York School of Printing Vocational High School in 1967. Those of us who were not drafted to fight in the Vietnam War became...
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Postmaster General Outlines New Reality for USP
Last Wednesday the United States Postmaster General and Chief Executive Officer Patrick Donahoe addressed an audience of 8,000 regarding the new reality that the United States Post Office is facing. He...
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If Video Didn’t Kill the Radio Star, Can Computers Kill Print?
Back in 1981, need I say before I was born, MTV aired its first music video, “Video Killed the Radio Star,” by the Buggles. Selecting this video for the debut of MTV was so appropriate, but was it...
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Get That Order Into Production NOW! (1969)
Back in the day, before email was even a thought, orders were received from customers via US Mail. They were mostly handwritten, with the key words “as per sample.” Our mechanicals were a collection of...
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Can Apple Trump Hallmark With Cards?
John Carew wrote a few weeks ago about the release of the new iPhone 4s coupled with the updated software, iOS5. Along with this new operating system comes a new app called Cards. Cards, developed by...
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Kodak Gets Overexposed on Film––Will Digital Be Its Savior?
Founded in 1892 by George Eastman himself, Eastman Kodak is one of America’s most iconic corporations. Kodak can be credited with the invention of amateur photography, among many other technological...
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